As a social media producer and storyteller, I create platform-specific content that connects teams, players and fans beyond game day. My work spans short-form video, social campaigns, player-driven content, matchday storytelling and creative concepts designed to capture attention and grow audiences.

With the Charleston Battery, I’ve helped develop and execute content across TikTok, Instagram and other digital platforms, from quick-turn matchday content to larger creative campaigns and special-event activations. I enjoy finding the balance between what fans want to see and what makes a club’s personality unique, while using trends and platform-specific storytelling to reach new audiences.

My work has contributed to significant growth across the Battery’s social platforms, including a 233% increase in TikTok growth, nearly 4 million impressions, a 138% increase in engagement and a 47% increase in video views.

Click the examples below to explore some of my favorite social campaigns, videos and digital content!

A woman wearing a Charleston jacket and a striped beanie holds a microphone while interviewing a man holding a stuffed animal outside a storefront decorated with winter holiday decor.

Creative social campaign announcing the Battery’s 2026 schedule

A woman in a red floral dress smiling at the camera at an outdoor event, with text promoting ticket sales in English and Spanish.
A happy brown puppy running on a grassy field at a sports stadium during daytime, with a large tree and blue sky in the background.
A group of young people dressed in patriotic American outfits being interviewed at a festive event, with a large banner in the background advertising 'The Biggest Watch Party' event.
A smartphone screen displaying a conversation in a messaging app, with a photo of a man in a soccer jersey, and text messages asking to collaborate on the photo before Saturday and a humorous reply about doing so without lip filler.

A quick explainer connecting culture and matchday for Cinco de Mayo

A fun explainer highlighting the Battery’s dog-friendly matchday

A woman holding a microphone interviewing a young man wearing sports attire; there are two floppy disks placed over the photo with a caption that says, "I don't know what a cassette is." The background has a large screen with the partially visible word "RELENTLESS."
Event poster for Military Appreciation Night featuring logos of Charleston Fire Department and Detroit City Football Club, with details about the date and time of the event.

Quizzing the team on their ‘90s knowledge ahead of ‘90s Night

Promoting the Battery’s home match slate

Fun, fan-focused video ahead of USA Fans share their excitement during the 2026 World Cup

A personality-driven prank designed to engage fans and go viral

Aerial view of a football stadium with a crowd during twilight, showing a game in progress, parking lot adjacent, and a river in the background with a bridge, overcast sky, and printed text announcing Charleston 2026 season memberships.

Promoting the Battery’s 2026 season memberships

A woman with wavy brown hair wearing a red sleeveless top and white shorts is outdoors, standing in front of a sign with yellow text and green bushes. She is smiling, wearing layered necklaces and bracelets.

Building excitement for ’90s Night through nostalgic social content

izzysullivan@gmail.com

(914)-548-4828